Luxury travel retailer DFS Group has launched a charity campaign in partnership with the Make-A-Wish foundation. Twelve of the brand’s celebrity ambassadors from Asia will help grant wishes to children who are battling life-threatening illnesses.

To participate in this campaign, follow @DFSOfficial on Instagram and Facebook and #JoyToYourWorld.

“We are honoured and excited to partner with Make-A-Wish this year in support of children in need.DFS is committed to giving back to the communities where we live and work, and we believe it is especially important during the holiday season to bring joy to those in need,” says Philippe Schaus, Chairman and Chief Executive Officer of DFS Group.

Donation boxes have also been placed in 13 DFS stores around the world until December 26, to encourage public participation.